Tire was introduced as a flagship performance radial tire brand to the North American market in 1985. Celebrating its 30th anniversary in North America in 2015, Falken Tire has become a well-known, stand-alone brand. Tire Rack offers Falken Azenis ultra-high-performance tires for sports cars, pro-touring vehicles, and modern muscle cars. Falken tire lines are used as Original Equipment on new passenger cars and light truck vehicles.

Falken utilizes professional Formula DRIFT racing in North America and the VLN Nürburgring Series in Europe (including the legendary 24-hour race on the Nordschleife) to develop further and improve its performance tire technology.

With the track as their laboratory, technologies and advancements learned on closed courses find their way to future generations, off-the-shelf Falken product for all to experience.

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